Privacy Policy – Llbeak

At Llbeak, where we craft clothing, shoes, and outdoor gear for every adventure—from waterproof jackets for hiking to versatile boots for city walks—your privacy matters as much as the durability of our products. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (llbeak.com), purchase our outdoor essentials, or engage with our community. We’re committed to transparency, so you can shop for gear that fuels your journeys with confidence, knowing your data is handled with care.

By using our website, making a purchase, or interacting with Llbeak, you agree to the terms of this Privacy Policy. We may update this policy periodically; any changes will be posted here with a revised “Last Updated” date.

1. Information We Collect

We only gather personal information that helps us provide, improve, and personalize your Llbeak experience—whether you’re browsing hiking boots, tracking an order of a waterproof jacket, or sharing your outdoor adventures. The information we collect falls into two categories:

1.1 Information You Provide Voluntarily

  • Account & Purchase Details: When you create a Llbeak account or place an order (e.g., for men’s hiking shoes, women’s rain jackets, camping backpacks), we collect your name, email address (for order updates like “your trail pants have shipped”), shipping address, billing address, and payment information (e.g., credit card details—processed via secure third-party providers, not stored by us).
  • Outdoor Preference Data: If you save details to your account (e.g., shoe size 10, preferred gear type “hiking,” adventure focus “camping”), we collect these to simplify future shopping (e.g., auto-filling your size when you view new boots) and tailor recommendations (e.g., suggesting a lightweight jacket if you frequently shop for warm-weather gear). We also collect feedback from surveys (e.g., “What features do you want in your next hiking backpack?”) to refine our products.
  • Community & Communication Data: If you reach out to us (via [email protected] or website forms) with questions (e.g., “Is this jacket suitable for winter camping?”), support requests (e.g., “My boot sole is peeling”), or share adventure stories (e.g., “I hiked the Pacific Crest Trail in your shoes”), we collect your message, contact details, and any photos/videos you share (e.g., a pic of your gear on the trail) to connect with you and resolve issues.
  • Mailing List & Community Sign-Up: If you opt in to receive updates (e.g., new gear launches, hiking tips, camping gear discounts) or join our outdoor community, we collect your email address and preferences (e.g., “mountain hiking content only”) to send relevant, personalized content—you can unsubscribe at any time.

1.2 Information Collected Automatically

When you browse our website—whether comparing hiking boot styles, reading “how to choose a waterproof jacket” guides, or checking reviews for camping pants—we may collect non-personal or aggregated data to enhance functionality and your shopping experience:

  • Device & Usage Data: Your device type (e.g., smartphone, laptop), browser, IP address, operating system, and pages visited (e.g., which hiking backpacks you viewed, how long you spent on women’s rain jacket product pages).
  • Browsing & Shopping Behavior: Details like items added to your cart (but not purchased), search terms (e.g., “waterproof hiking boots”), and filter selections (e.g., “men’s size 9, durable sole”)—this helps us understand what outdoor gear our customers need and improve our product lineup (e.g., adding more wide-width boot options if they’re in high demand).
  • Cookies & Tracking Tools: We use cookies (small text files) to remember your preferences (e.g., saved shipping address, recently viewed camping gear) and track how you interact with our site. For example, cookies help us recall that you prefer “camping gear” so we can highlight relevant products like tents or sleeping bags. You can disable cookies in your browser settings, though this may limit features like saving your cart or personalized gear recommendations.

2. How We Use Your Information

We use your personal information for specific, outdoor-focused purposes—all tied to making your Llbeak experience smoother, whether you’re prepping for a hike or stocking up on daily outdoor essentials:

  • Fulfill Orders: Process and ship your purchases (e.g., “your hiking boots have shipped”), send order confirmations, tracking updates, and delivery notifications (critical for time-sensitive needs like gear for an upcoming camping trip).
  • Personalize Your Experience: Tailor product recommendations to your outdoor habits (e.g., suggesting a cold-weather jacket if you live in a snowy region, highlighting lightweight gear if you search for “day hikes”) and account preferences (e.g., showing your saved shoe size first). We also use your data to customize community content (e.g., sharing mountain hiking tips if that’s your focus).
  • Improve Our Products & Services: Analyze browsing and purchase data to refine our gear (e.g., adding more cargo pockets to camping pants based on feedback, adjusting boot sole traction for rocky trails) and enhance our website (e.g., making it easier to filter products by “waterproof” or “breathable”). We also use feedback to fix issues (e.g., improving jacket zipper durability if multiple customers report sticking).
  • Communicate With You: Send updates you’ve opted into—like new gear launches (e.g., “Introducing Our New Lightweight Hiking Backpack”), outdoor tips (e.g., “5 Ways to Pack a Camping Bag Efficiently”), or exclusive discounts for trail gear. We also follow up on support requests (e.g., “Your replacement boot is on its way”) to keep you informed.
  • Ensure Security: Protect against fraud (e.g., verifying payment details for a high-value order of premium hiking gear), unauthorized access to your account (e.g., blocking suspicious login attempts from unknown devices), or misuse of our website (e.g., preventing fake accounts from hoarding limited-edition camping gear).
  • Build Our Outdoor Community: Share anonymized adventure stories (e.g., “A Llbeak customer hiked the Grand Canyon in our boots”) or aggregated data (e.g., “60% of our customers prefer waterproof jackets for spring hikes”) to connect with the community—we never share your personal details without permission.

3. How We Protect Your Information

We take data security seriously—especially for information related to your outdoor journey (e.g., adventure preferences, order history)—and use industry-standard measures to keep your personal information safe:

  • Secure Storage: Personal data (like account credentials, billing details, and outdoor preferences) is stored on encrypted servers with restricted access—only authorized Llbeak team members can access it, and only for work-related purposes (e.g., processing orders, helping you choose hiking gear).
  • Payment Security: We never store your full credit card or payment details. All payments are processed via trusted, PCI-DSS compliant third-party providers (e.g., Stripe, PayPal) that specialize in secure payment handling for e-commerce.
  • Data Minimization: We only keep your information for as long as needed:
  • Order details: Retained for 7 years for legal and tax purposes.
  • Outdoor preferences (e.g., shoe size, hiking focus): Stored in your account until you delete them or close your account.
  • Browsing data: Aggregated and anonymized after 6 months (so we can’t link it back to you).
  • Security Updates: We regularly update our website and systems to protect against new threats (e.g., malware, phishing attempts) that could compromise your data—especially important for safeguarding your payment and account information.

4. Sharing Your Information

We never sell your personal information to third parties. We only share data in limited cases, and always to support your Llbeak experience—whether you’re buying hiking gear or joining our outdoor community:

  • Service Providers: Third-party partners who help us fulfill orders (e.g., shipping carriers like UPS to deliver your camping backpack), process payments (e.g., PayPal), host our website (e.g., AWS), or manage our marketing/community (e.g., email platforms for hiking tips). These providers are contractually required to protect your data and only use it for the services we request.
  • Legal Requirements: If required by law (e.g., a court order, government request, or to comply with anti-fraud regulations), we may share information—though we will only share what is strictly necessary and notify you if permitted by law.
  • Business Transitions: In the event of a merger, acquisition, or sale of Llbeak assets, your information may be transferred to the new owner—but they will be bound by this Privacy Policy to protect your data and outdoor preferences.

5. Your Privacy Rights

You have control over your personal information, and we make it easy to exercise your rights—whether you want to update your hiking gear preferences or access your order history:

  • Access Your Data: Request a copy of the personal information we hold about you (e.g., your order history, saved shoe sizes, browsing data for camping gear) by emailing [email protected].
  • Correct Errors: Ask to update or correct inaccurate information (e.g., a wrong shipping address for your rain jacket, an outdated email in your account) by reaching out to our team.
  • Delete Data: Request that we delete your personal information (where legally allowed)—note that we may need to retain some data (e.g., order records for tax purposes) or anonymize browsing data instead of deleting it entirely.
  • Opt Out of Marketing: Unsubscribe from marketing emails by clicking the “Unsubscribe” link at the bottom of any Llbeak email (e.g., new gear alerts, hiking plan updates). You’ll still receive transactional emails (e.g., order confirmations, shipping updates).
  • Disable Cookies: Adjust your browser settings to block cookies (though this may affect website features like saving your hiking boot size or remembering items in your cart).

6. Third-Party Links

Our website may include links to third-party sites (e.g., a hiking trail registration page, a gear care brand’s blog, or a payment provider’s terms page) or feature social media widgets (e.g., Instagram feeds of community adventure photos). We do not control these third parties, and their privacy policies may differ from ours. We recommend reviewing the privacy policy of any third-party site you visit—especially if you share outdoor-related content or personal details there.

7. Children’s Privacy

We do not intentionally collect personal information from children under 13. Our products and community are designed for adult outdoor enthusiasts, and we encourage parents to supervise any online activity by children. If you believe a child has provided us with information (e.g., an email for a hiking gear review), please email [email protected]—we will delete the data immediately.

8. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your data (e.g., outdoor preferences, order information), please reach out to our team:

Email: [email protected]